AWM

 
 
The project was to create the brand for a new technological company focusing on networks and design. Here’s the design process and how the logo was developed.

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The basic idea was to create a brand that combine two different business in a single name and logotype. We started looking for a great name doing a long list of tech keywords and trying the multiple combinations. One of the first request of client was to create a short name, easy to remember and comprensible to read, specially for their clients that don’t have a good comprehension about english language.

 
 
After a long research based on client brief & their requests, we choose the word “AWESOME” as the main word, and “AWM” as a short version to start sketch the logotype ideas. We liked the short version of name, because lines and forms of these words was the best option to create a creative, strong and elegant logo.

 
 
When the best sketches were choosen, we start to vectorizing and make some tests in the slogan’s typography. Before make the color versions, we made the logotypes on black&white version to show the client a clean version in high contrast.

 
 
After a couple days of work and revisions, the final concept was ready. We made the color variations and the typeface for the slogan was defined. Our client was very happy and we’re very satisfied with the final result.

 
 
Here’s the final result.